{"id":8844,"date":"2025-11-05T07:39:36","date_gmt":"2025-11-05T06:39:36","guid":{"rendered":"https:\/\/www.andermatt.com\/?p=8844"},"modified":"2026-04-01T10:22:48","modified_gmt":"2026-04-01T08:22:48","slug":"andermatt-a-lifaj-2025-connecter-lagriculture-les-medias-et-linnovation-au-kenya","status":"publish","type":"post","link":"https:\/\/www.andermatt.com\/fr\/andermatt-a-lifaj-2025-connecter-lagriculture-les-medias-et-linnovation-au-kenya\/","title":{"rendered":"andermatt \u00e0 l'ifaj 2025 : connecter l'agriculture, les m\u00e9dias et l'innovation au kenya"},"content":{"rendered":"

En octobre 2025, Andermatt a fi\u00e8rement particip\u00e9 au congr\u00e8s mondial de la F\u00e9d\u00e9ration internationale des journalistes agricoles (IFAJ), qui s'est tenu \u00e0 Nairobi, au Kenya. Ce rassemblement annuel a r\u00e9uni 180 d\u00e9l\u00e9gu\u00e9s de 34 pays, dont des PDG, des journalistes ind\u00e9pendants, des radiodiffuseurs, des chercheurs et des communicateurs, tous unis par une passion commune pour faire progresser l'agriculture et raconter les histoires qui comptent pour les agriculteurs du monde entier.
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La pr\u00e9sence d'Andermatt \u00e0 l'IFAJ 2025 a \u00e9t\u00e9 guid\u00e9e par trois objectifs clairs : accro\u00eetre la notori\u00e9t\u00e9 de la marque, approfondir notre compr\u00e9hension du paysage m\u00e9diatique mondial et jeter les bases de futurs partenariats.<\/p>\n\n\n\n


Andermatt \u00e9tait fi\u00e8re de s'associer \u00e0 IFAJ 2025 en organisant une visite des installations d'Andermatt Kenya \u00e0 Naivasha, offrant aux d\u00e9l\u00e9gu\u00e9s un aper\u00e7u direct de notre travail et de nos valeurs en action.<\/p>\n\n\n\n

Dans le cadre du \"Tour 4 : Experience Andermatt Kenya\", notre \u00e9quipe locale a pr\u00e9sent\u00e9 le pouvoir des solutions biologiques dans l'agriculture durable. Les d\u00e9l\u00e9gu\u00e9s ont d\u00e9couvert notre approche holistique, soulignant le r\u00f4le vital de la nature et des microbes dans l'agriculture durable. OGM Stephen Musyoka<\/strong> a partag\u00e9 son expertise en mati\u00e8re de production macrobienne, et les participants ont visit\u00e9 le site d'essai de d\u00e9monstration des cultures, o\u00f9 une vari\u00e9t\u00e9 de cultures stables kenyanes est cultiv\u00e9e 365 jours par an, \"avec\" et \"sans\" produits biologiques. DIRECTEUR G\u00c9N\u00c9RAL Hamish Ker's<\/strong> L'expression favorite est \"Voir, c'est croire\" - et cette tourn\u00e9e l'a prouv\u00e9. La tourn\u00e9e s'est achev\u00e9e par des visites \u00e0 nos partenaires, De Reuters Afrique de l'Est<\/strong> et Stokman Rozen<\/strong>et a laiss\u00e9 une impression durable \u00e0 tous les participants. <\/p>\n\n\n\n

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Tourn\u00e9e AKE<\/em><\/p>\n\n\n\n

Le congr\u00e8s lui-m\u00eame a \u00e9t\u00e9 un m\u00e9lange dynamique d'apprentissage, de r\u00e9seautage et d'\u00e9changes culturels. Les d\u00e9l\u00e9gu\u00e9s ont particip\u00e9 \u00e0 une c\u00e9r\u00e9monie d'ouverture, \u00e0 des visites de terrain immersives et \u00e0 des discussions anim\u00e9es sur des sujets allant du changement climatique et de la technologie \u00e0 l'avenir du journalisme agricole.<\/p>\n\n\n\n

Les relations nou\u00e9es \u00e0 l'occasion de l'IFAJ 2025 ont ouvert la voie \u00e0 de futures collaborations et \u00e0 l'engagement des m\u00e9dias. Dans la perspective des prochains congr\u00e8s en Croatie et en Afrique du Sud, Andermatt s'engage \u00e0 soutenir le journalisme agricole et \u00e0 partager notre histoire avec le monde.<\/p>","protected":false},"excerpt":{"rendered":"

En octobre 2025, Andermatt a fi\u00e8rement particip\u00e9 au congr\u00e8s mondial de la F\u00e9d\u00e9ration internationale des journalistes agricoles (IFAJ), qui s'est tenu \u00e0 Nairobi, au Kenya. Ce rassemblement annuel a r\u00e9uni 180 d\u00e9l\u00e9gu\u00e9s de 34 pays, dont des PDG, des journalistes ind\u00e9pendants, des radiodiffuseurs, des chercheurs et des communicateurs, tous unis par une passion commune pour faire progresser l'agriculture et raconter les histoires qui comptent pour les agriculteurs du monde entier.<\/p>","protected":false},"author":15,"featured_media":8841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_searchwp_excluded":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Hooker","author_link":"https:\/\/www.andermatt.com\/fr\/author\/donvae\/"},"uagb_comment_info":0,"uagb_excerpt":"In October 2025, Andermatt proudly participated in the International Federation of Agricultural Journalists (IFAJ) World Congress, held in Nairobi, Kenya. This annual gathering brought together 180 delegates from 34 countries\u2014including CEOs, freelance journalists, broadcasters, researchers, and communicators\u2014all united by a shared passion for advancing agriculture and telling the stories that matter to farmers worldwide. Andermatt\u2019s\u2026","_links":{"self":[{"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/posts\/8844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/comments?post=8844"}],"version-history":[{"count":4,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/posts\/8844\/revisions"}],"predecessor-version":[{"id":9169,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/posts\/8844\/revisions\/9169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/media\/8841"}],"wp:attachment":[{"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/media?parent=8844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/categories?post=8844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andermatt.com\/fr\/wp-json\/wp\/v2\/tags?post=8844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}